Re: Today's Wall Street Journal.
Touting runway designer clothing as an "investment" is a bad idea. If branding teaches us anything, it is that your brand is your promise to your consumer, it's your contract, your bond. So, why make a promise that you know you will disavow a year or two from now? Does anyone really envision next year's ad pitch to be " you don't have to buy much this year because you bought well last year? Is this what we'll be saying next year? I don't think so.
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