It's been a very long time since I last posted to this blog; maybe I haven't gotten my thougts together, maybe I'm too deeply enmeshed in my current project. I'm not sure that I've had much original to say. So, what I thought might be interesting is instead of advising others about their brand related issues, let me see if I can create an authentic (if small) brand.
For the past fifteen months, I've been studying and playing with the work of pop artist, James Rizzi. I am lucky to have gotten to know James a bit, to talk and travel with him, to watch him work and to watch people react to his work. It's been inspirational. So much so, that I've convinced myself that at least part of his artistic legacy should be his connection with children. You can see some of my initial ideas at www.hwelt.com
Over the next weeks and months, I plan to use these posts to discuss the challenges I'm thinking about as we try to cobble together a coherent group of commercial products which authentically reflect James Rizzi's art and add something to peoples lives.
Please come along for the ride.
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